Tuio — Digital Onboarding
Redesign of the transactional onboarding process — designing a completely digital vehicle renting flow integrated with all operational areas.
The challenge
"Design a completely digital vehicle renting process, from initial application to final delivery — not only intuitive and efficient but also fully integrated with the various operational areas."
About
TUIO is a vehicle subscription service for individuals and businesses in Latin America, offering a hassle-free way to enjoy a new car with a fixed monthly fee covering insurance, maintenance, and taxes.
Research
We conducted interviews with stakeholders and customers across Colombia and Mexico, alongside surveys from non-customers. This extensive research provided invaluable insights that guided the conceptualization and development of our MVP, aligning it closely with user needs and strategic business objectives.
User Flows & Wireframes
We created user flows to map out the complete user journey, ensuring a seamless and intuitive experience. Wireframes provided low-fidelity visual representations of the layout, focusing on structure and functionality before committing to visual design.
Design System
The components include building blocks for the platform's interface: buttons, forms, navigation menus, and modals — designed to be reusable and consistent, ensuring a unified look and feel across the entire user experience.
UI Design
The process starts with interactive exploration and transitions via QR code to personal device selection, where customers can customize their vehicle and subscription terms. The transactional process includes identity verification, contract signing, and payment, culminating in scheduling delivery.
Outcome
We successfully streamlined the user journey into an intuitive and efficient process. Through in-depth user research, iterative design, and close teamwork, we crafted a solution that not only achieves business objectives but also significantly boosts user satisfaction.