Tuio — Phygital Experience
Design of a self-service kiosk experience connecting physical showrooms and digital touchpoints for a vehicle subscription platform.
The challenge
"Create an interactive experience at physical locations — showrooms, dealerships, and fairs — that educates customers about TUIO's value proposition and enables vehicle selection as both a support tool for sales advisors and a self-service option."
About
TUIO is a vehicle subscription service for individuals and businesses in Latin America, offering a hassle-free way to enjoy a new car with a fixed monthly fee that covers all necessary services like insurance, maintenance, and taxes.
Process Overview
The process stage in our subscription model streamlines vehicle acquisition. Starting with interactive exploration and transitioning via QR code to personal device selection, customers can customize their vehicle and subscription terms. The transactional process includes identity verification, contract signing, and payment, culminating in scheduling delivery.
Phygital Touchpoint
We designed a kiosk experience for physical locations — showrooms, dealerships, and specialized fairs — that educates customers about TUIO's value proposition and enables vehicle exploration and subscription customization. The tool serves both as a support for sales advisors and as a self-service option.
Additional Touchpoints
Beyond the main kiosk, we designed complementary digital touchpoints that extend the experience — connecting the physical environment to the digital onboarding flow via QR code handoff to personal devices.
UI Design
The kiosk UI was designed for large touchscreens in public spaces — high contrast, large touch targets, and intuitive navigation that works without prior training. The visual language extends the TUIO digital brand to the physical environment.
